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Book of the Month - April 2019

Association Success

Readers will find strategies and tools that will ultimately help them: The book is divided into three sections around the Open Garden Model: “The Bedrock” (finding your Core Purpose and Core Values), “The Soil” (constructing and nurturing your culture), and “The Crops” (finding and engaging your community).

Software 113
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Association Brain Food Weekly: 12.14.18

Reid All About it

Protech Associates published their definitive list of association blogs to follow in 2019. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. Slefo, Ad Age ). More info/register.

Vermont 285
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Daily Buzz: Advice for a Successful Email Strategy

Associations Now

Email marketing is a great way to get your message directly in front of members. E-newsletter guru Alex Lieberman , founder and CEO of the popular newsletter Morning Brew , offers these five tips for a successful email marketing strategy: Know who your members are. What kind of content do your members want?

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12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

The community also capitalizes on gamification strategies by awarding badges and levels. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. As the agency’s newsletter began to take off, Carney had the idea to connect their fans in a community.

Examples 156
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Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Your association publications are the stars of your member communications strategy.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

billion by 2019). Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) What to open? What to ignore?

Tips 166
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3 technologies associations can use to connect with members and grow their audience

Association Success

A December 2019 study found that 54 percent of consumers welcome text messages about promotions from businesses. Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. In practice, this means putting tried-and-true digital marketing tools to work.